A good product deserves to be picked up.
Your packaging has about a second to do its job. If it looks like everything else on the shelf, people walk past it, no matter how good the product inside is.
How we do it
We start with your buyer, not the box. Who is reaching for it, and what do they need to know right away?
SheReal Foods already had happy customers. The design was functional, but it didn't stand out and it didn't say "local and sustainable". We gave it vibrant colours and a fresh look aimed at millennial moms. Ammara celebrates the exotic flavours of Mindanao with durian as the star, so the packaging had to feel as fun and creamy as the ice cream.
Then we build a system, so every new flavour or size still looks like family.



