RMC Interiors

  • Branding
  • SMM

RMC Interiors: Revitalizing a 50-year old legacy brand

Built with intention, clarity, and direction. The RMC branding project was more than just making things look good. It was about creating a brand that feels refined, credible, and aligned with who they are and where they want to go.

Solution: From strategy to visual direction, every choice was made to help the brand show up with more confidence and consistency. Not just decorate a business, but give it meaning, structure, and presence.

Client
RMC Interiors
Location
Manila
Year
2026
Industry
Interiors & Real Estate
RMC Interiors brand cover: a rattan lounge chair in warm light with the line Premium Filipino Craftsmanship

Our Objectives

  • Become clearer, not louder

    RMC is already premium. The brand needed to say so with more clarity and confidence.

  • Reflect the craftsmanship

    Brand visibility must reflect the craftsmanship level of every piece RMC makes.

  • Show up consistently

    One direction that aligns with RMC's values, team behaviour and ideal clients, everywhere it appears.

Project Timeline

  1. Week 1:Discovery Call
  2. Week 1:Dotted Boarding
  3. Week 2:Design Development
  4. Week 3:Design Process
  5. Week 4:Brand Rollout

Week 1:Discovery Call

We started by listening: fifty years of history, the team, the showroom and the people RMC wants to serve. The finding was simple.

Rattan lounge chair in RMC's warm showroom light
Leather chair detail with the RMC mark

Brand Findings

RMC has already evolved internally. The external brand simply hasn't caught up yet.

Brand Strategy

RMC does not need to become louder. It needs to become clearer, firmer, and more confident in how it presents itself.

Dotted Boarding

Before any logo, we board the direction: the why, the references and the feeling. RMC's own craftsmanship became the brief.

Strategy slide: why there is a need for a rebrand
The Brief
RMC brand elements: symbols and texturesLogomark study derived from RMC's signature chair
The Direction

Week 2:Design Development Round

This brand direction is rooted in RMC's own craftsmanship. The logo is inspired by the brand's signature chair design, turning a physical product into a visual symbol of the brand.

Logomark construction next to RMC's signature chair
Symbols and textures of the RMC brand system
Made in the Philippines seals on terracotta

Design Process

Logomark

The logo abstracts the curved armrests and structural form of RMC's signature chair, a physical product turned into a visual symbol.

Logomark construction next to RMC's signature chair

Brand Elements

This symbolic element system offers a unique modern pop by reinterpreting traditional influences through a minimalist lens. The result is a vibrant visual language that honors its roots while pushing the boundaries of contemporary design.

RMC symbols and textures on dark brown

Typography & Palette

Warm leather, mustard and ink, set in a refined serif: the palette of the showroom itself.

Editorial spreads: Redefining spaces with Filipino legacy

Made in the Philippines

A seal that carries the craft story onto every tag, box and stamp.

Made in the Philippines seal variations

BrandRollout

After a month of collaboration, the new face of RMC is already LIVE.

From the showroom signage to business cards, packaging and social, the new RMC shows up with the same confidence everywhere.

CollaborationRetainer

Our partnership with RMC Interiors still continues with our retainer program.

Creative Direction
Julz Arboleda
Lead Designer
Lea Ebreo
Assistant Designer
Bea Ebreo
See it on Behance (opens in a new tab)
Next projectUrban Coffee StudioIligan City · Branding · SMM