About the brand
Urban Coffee Studio is more than just coffee; it's a lifestyle, a workspace, a passion, and an art form. Nestled in the heart of Iligan, the studio is a haven for those who appreciate the urban rhythm and seek a space where creativity, connection, and exceptional coffee converge.
The challenge
The local café competition is literally stacked and overpopulated. Iligan cafés go industrial, minimal, Korean-inspired and carts, you name it! Urban Coffee Studio approached us to bring Ian's ideas to life through strategic design and reimagining the experience for its ever-changing status quo.
Visual direction: modern, funky, fun
Four visual keys (influence, work, passion, work) became a loud system of flowers, squiggles, stickers and a stacked wordmark that no other café in town could be mistaken for.
In the wild
Menus, cups, totes, stickers and a social feed that feels like the café sounds.
