About the brand
It has been said many times before: it is not a Filipino celebration without lechon. The vision is to become the leading provider of traditional lechon in Iligan City and the whole of Mindanao, while also being recognized for a commitment to quality, authenticity, and social responsibility.
The challenge
The old visuals were turning customers away. The brand colours were dull and not appealing to the target audience.
The direction
The rebranding direction is focused on being lively, fun, and modern. The colours used are vibrant and energetic.
Launch + social
Lechon-in-a-box packaging, a store launch and a social feed of appetizers and payday chills.
