About the brand
SheReal prides itself on using natural and sustainable ingredients and has received positive feedback for the taste and quality of its peanut butter.
The problem
The brand was struggling to gain traction and increase sales. While the design was functional, it did not stand out on the shelves and did not communicate the brand's commitment to local and sustainable ingredients.
The solution
To appeal to millennial moms and emphasize locally sourced ingredients, we updated their visuals with vibrant colors and a fresh new look.
On the shelf
A warm retro wordmark, hand-drawn peanuts and a label that reads from across the aisle.
