Design

A brand identity that looks as good as your business really is.

Logo, colour, type and brand elements built from strategy, so your brand works on a sign, a cup, a box and a feed, and people remember it.

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Smile Avenue storefront signage
Brand Identity

Who it’s for

Signs you need it

New businesses getting ready to open, and established ones whose look no longer matches their quality.

  • Your logo was made in a rush and it shows.
  • Your signage, menu and posts all look like different businesses.
  • Your quality is premium, but your brand makes you look cheap.
  • Customers don't recognise you without your name spelled out.
  • You're opening a second branch, a new product line or a new market.

Not just decoration. Meaning, structure and presence.

A brand identity isn't there to make your business look pretty. It's there to make you easy to recognise and easy to choose, on a storefront in Iligan or a feed on the other side of the world.

How we do it

Every mark we make has to earn its place. So we design from the strategy, not from trends.

For RMC Interiors, the brand direction came from RMC's own craftsmanship. The logo abstracts the curved armrests of their signature chair, turning a physical product into a symbol. For Ammara, the swirls feel like a carnival and the cursive feels creamy, because that's what the brand sells.

We work in Dotted's own rhythm: Discovery Call, Dotted Boarding, Design Development, Design Process, then Brand Rollout. You see the thinking at every step, not just a final reveal.

What you get

  1. Logomark + lockups (primary, secondary, icon)
  2. Colour palette
  3. Typography
  4. Patterns + brand elements
  5. Brand application mockups
  6. Brand guidelines
  7. Final files for print and digital

How it works

  1. Week 1:

    Discovery Call

    We listen to your story and agree what the brand has to say (or start from your brand strategy).

  2. Week 1:

    Dotted Boarding

    Before any logo, we board the direction: the why, the references and the feeling.

  3. Week 2:

    Design Development Round

    We sketch and build the mark, palette and type from the strategy, and review them with you.

  4. Week 3:

    Design Process

    We refine every element and build the system: patterns, icons, photography direction and rules.

  5. Week 4:

    Brand Rollout

    We apply the brand to the places it lives and hand over guidelines and files.

Timeline and investment

Scoped to your brand, not to a package.

Every quote is tailored after a discovery call, so you only pay for what you’ll actually use.

Typical timeline
Planned with you on a free discovery call
Starts at
Quoted after a free discovery callBook a call

Proof, not promises

All our works

FAQ

Questions owners ask us

Ask us yours

It depends on how many pieces your brand needs. We quote after a discovery call so you only pay for what you'll actually use.

No. A logo alone won't hold a brand together. You get the mark plus the colours, type, patterns and rules that make every sign, box and post look like the same business.

For RMC Interiors, the new brand was live after about a month of collaboration. Smaller scopes can be faster.

Yes, that's most of our work. RMC Interiors had 50 years of history and MJ Lechon House had loyal customers. We keep what people already love and fix what's holding you back.

We’ll give you a straight answer on the discovery call. Ask us.

We’ll give you a straight answer on the discovery call. Ask us.

Pairs well with

Ready to look like the brand you already are?

Tell us where your brand is now and where you want it to go. We'll reply with honest next steps.

Book a Discovery Call

Bring your current logo if you have one.