Safe brands blend in. Clear brands stand out.
Playing it safe feels responsible. In a crowded market it's the riskiest thing a brand can do. Here's how we push for clarity instead.
Resources
Clear thinking, free to take.
Notes, guides and templates from a branding studio in Iligan City. They're for business owners who want a brand people choose, not just scroll past.
Why we write it down
Most of what we know about branding, we learned on real projects in Iligan and across Mindanao. Here, we write it down. Take what helps.
We write down what we tell clients in discovery calls, so you can use it before you ever book one. Start with the blog. Guides, templates and case notes are on the way.
All posts on the blogIf a stranger saw your page for two seconds, would they know who you're for?
The library
Blog
Short, honest takes on branding, positioning and showing up online. Written by Julz.
Open the blogWho are you afraid of excluding?
The question we ask every client in the first discovery call, and why the honest answer is where real branding begins.
Guides
Step-by-step walk-throughs for the big branding decisions: positioning, rebrands, launches.
Coming soon
Guides are being written.
We're turning our discovery-call questions into step-by-step guides you can work through on your own. Want the first one when it's ready?
Templates & Checklists
One-page checklists and worksheets you can print, fill in and bring to your next team meeting.
Coming soon
Templates are on the drawing board.
First up: a brand clarity checklist for Bisaya business owners. One page, ten minutes, and you'll see where your brand is blending in.
Case Notes
The one decision behind a project, and why we made it. Shorter than a case study, more honest than a caption.
Coming soon
Case notes are coming.
The full projects are already in Our Works. Case notes will zoom in on the one decision that made each brand clear.
New notes, straight to your inbox.
Brand-strategy notes, new guides and templates when they drop. No spam, just clear thinking.
Sign-ups open soon. For now, follow @dottedstudios for new notes and work.
Rather talk it through?
Reading helps. A conversation is faster. Tell us where your brand is now and where you want it to go. We'll reply with honest next steps.