About the brand
Ammara is an ice cream brand that celebrates the unique and exotic flavors of Mindanao, with durian, a locally-grown fruit, as the main ingredient.
Before
The old tubs looked like every other tub in the freezer.
Swirls + cursive
The swirls depict excitement and fun, the kind you associate with a carnival, and the cursive lettering adds a creamy feel that's relevant to what the brand offers.
In the freezer
Tubs, cups and kraft bags in forest green and butter yellow.
